"Opichi Wadiswan (tr. Robin's Nest) is an innovative, community-wide program supported by a Strategic Prevention Framework Tribal Incentive Grant from the Substance Abuse Mental Health Services Administration (SAMHSA) intended to fund programming to decrease alcohol use among pre-teens and teens from the Leech Lake Band of Ojibwe in northern Minnesota. Launched in 2014, Opichi Wadiswan comes from an Ojibwe legend about a boy, pushed into manhood too early by his father, who turns into a robin and flies away to find his freedom. The robin symbolizes the bravery of children, and serves as a reminder to parents to shelter their children and not send them into the world too soon. The program comprises a series of workshops aimed at teaching young people how to design and create multi-media products that challenge social norms around alcohol use. These products are then featured throughout the reservation to promote behavior change."
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